Ten Foundational Best Practices
The "Ten Foundational Best Practices" are the must-have features and functionality for all law firm websites, regardless of size, practice-mix and reach. Stop guessing. There are 71 attributes that you can reference when planning your website refresh or redesign. They change over time - based on changes in visitor expectations and how buyers of legal services buy, and new standards in the web industry. Your targeted and coveted visitors have high expectations that your law firm will deliver the answers to their burning needs and pressing questions. Are you delivering?
Content Pilot created the now widely-lauded Ten FBPs and has conducted 7 comprehensive analyses of the AmLaw 100 or AmLaw Global 50 firm websites. The research began in 2005 and the last study was Q4 2019.
You can access the latest results, trends and insights on this site, but we also encourage you to download the latest comprehensive White Paper here.
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I was an early adopter and user of Content Pilot’s groundbreaking Ten Foundational Best Practices research when the law firm where I was at nearly 15 years ago kicked-off a site redesign. I hired Content Pilot then and have several times since to analyze my firms’ sites. Their strategic and tactical roadmap covered virtually every aspect of a high-performing site and was extremely valuable. I wouldn’t think of designing a website without it.
Paul BonnerDirector of Marketing, Venable
Kudos to my longtime friends Deborah McMurray, Keith Wewe, and their outstanding team ... on the 2020 edition of their "10 Foundational Best Practices" and their review of the Am Law 50's websites. This is meticulously researched and incredibly fascinating - work exceedingly well done. Required reading for our team at ALM Intelligence. You can get your copy here.
Patrick Fuller, VPALM Intelligence
Winstead's business development/marketing team has followed Content Pilot's "Foundational Best Practices" research since 2005. We have grown to depend on this research to help us plan and elevate our website and content marketing strategy. The research offers practical insights, tips and a framework for building an effective website that delivers value to our key audiences.
Rachel Guy, Director of MarketingWinstead
This study was very useful in helping us identify what works on a law firm website.
Leon Loganathan, PartnerWard Keller, Darwin, Australia
I thought your website research was hugely insightful and have recommended the study to a number of firms, telling them that they needed to download their own copy and give it a serious read.
Patrick McKennaMcKenna Associates IncLatest book Strategy Innovation: Getting To The Future First
Ten Foundational Best Practices, Content Pilot’s website research, is a seminal support tool for any senior marketing executive who needs to understand where and what his or her website needs to focus on to maximize its performance in the marketplace. I would suggest reviewing it before you begin a website project and then periodically as you evaluate your website. It will save you money, confusion and embarrassment.
Allen FuquaAllen Fuqua Strategies; Former AmLaw 100 and 200 CMO
There are three major challenges baked in to the creation of a website for a large firm: (1) the diverse interests of hundreds or thousands of individual partners; (2) the fact that these individuals tend to believe what constitutes a good legal brief equates to effective business communication; and (3) the degree to which much of the process often hinges on subjective views. Content Pilot’s research around best practices, quantifying and analyzing what actually connects with clients is of enormous value to any firm wanting to employ solid principles in a website project. And it positions the CP team as the ideal project partner, on an informed cutting edge in an arena that is evolving at warp speed.
Eric FletcherBusiness Development Consultant/AdvisorAuthor - MarketingBrainFodder.com and former AmLaw 200 CMO
I was an early adopter and user of Content Pilot’s groundbreaking Ten Foundational Best Practices research when the law firm where I was at nearly 15 years ago kicked-off a site redesign. I hired Content Pilot then and have several times since to analyze my firms’ sites. Their strategic and tactical roadmap covered virtually every aspect of a high-performing site and was extremely valuable. I wouldn’t think of designing a website without it.
Paul BonnerDirector of Marketing, Venable
Kudos to my longtime friends Deborah McMurray, Keith Wewe, and their outstanding team ... on the 2020 edition of their "10 Foundational Best Practices" and their review of the Am Law 50's websites. This is meticulously researched and incredibly fascinating - work exceedingly well done. Required reading for our team at ALM Intelligence. You can get your copy here.
Patrick Fuller, VPALM Intelligence
Winstead's business development/marketing team has followed Content Pilot's "Foundational Best Practices" research since 2005. We have grown to depend on this research to help us plan and elevate our website and content marketing strategy. The research offers practical insights, tips and a framework for building an effective website that delivers value to our key audiences.
Rachel Guy, Director of MarketingWinstead
This study was very useful in helping us identify what works on a law firm website.
Leon Loganathan, PartnerWard Keller, Darwin, Australia
I thought your website research was hugely insightful and have recommended the study to a number of firms, telling them that they needed to download their own copy and give it a serious read.
Patrick McKennaMcKenna Associates IncLatest book Strategy Innovation: Getting To The Future First
Ten Foundational Best Practices, Content Pilot’s website research, is a seminal support tool for any senior marketing executive who needs to understand where and what his or her website needs to focus on to maximize its performance in the marketplace. I would suggest reviewing it before you begin a website project and then periodically as you evaluate your website. It will save you money, confusion and embarrassment.
Allen FuquaAllen Fuqua Strategies; Former AmLaw 100 and 200 CMO
There are three major challenges baked in to the creation of a website for a large firm: (1) the diverse interests of hundreds or thousands of individual partners; (2) the fact that these individuals tend to believe what constitutes a good legal brief equates to effective business communication; and (3) the degree to which much of the process often hinges on subjective views. Content Pilot’s research around best practices, quantifying and analyzing what actually connects with clients is of enormous value to any firm wanting to employ solid principles in a website project. And it positions the CP team as the ideal project partner, on an informed cutting edge in an arena that is evolving at warp speed.
Eric FletcherBusiness Development Consultant/AdvisorAuthor - MarketingBrainFodder.com and former AmLaw 200 CMO
I was an early adopter and user of Content Pilot’s groundbreaking Ten Foundational Best Practices research when the law firm where I was at nearly 15 years ago kicked-off a site redesign. I hired Content Pilot then and have several times since to analyze my firms’ sites. Their strategic and tactical roadmap covered virtually every aspect of a high-performing site and was extremely valuable. I wouldn’t think of designing a website without it.
Paul BonnerDirector of Marketing, Venable
